When Norman Dodd’s wife entered into a lengthy battle with breast cancer, he realized that, while cancer is still not fully understood, the use of chemicals in the environment and in the products that we consume each day is clearly detrimental to the health of people and to our planet. He concluded that if people could choose healthier, chemical-free products, it would be better for them and the environment – an epiphany that was the first step into what would become OnlyGreen, a leading educator and supplier of eco-friendly products and services.
“There’s a lot of ‘greenwashing’ going on out there,” says Crystal Wiltshire, Marketing Manager for OnlyGreen. “There truly is a need to educate consumers so they can make informed purchasing decisions.” Dodd spearheaded the development of OnlyGreen and with his talented team of functional managers, began to assemble a complete range of products that promote a healthier lifestyle and a cleaner environment. Until now, the majority of products that are healthier and eco-friendly are only found sporadically across various retail shops. Dodd decided to bring them all under one roof and make the transition of going green an easier one.
The company formally launched into the Canadian and U.S. markets in January of 2009 and is already well on track to achieving its key business objectives. “We have approximately 350 credible products that we offer through our team of independent EcoAdvisors and are always evaluating our selection,” says Dodd.
OnlyGreen is the world’s first direct-selling company to focus completely on environmentally friendly products and services – and the idea is clearly catching on. “We value our opportunity as one that allows people to do the right thing while earning extra income and achieving the flexibility that comes from owning your own business,” says Wiltshire. Competitively priced, an individual can represent OnlyGreen products for as low as $99 or up to $249, depending on the starter kit chosen, (compared to thousands of dollars for other business ventures) with the compensation plan ranging from 20 to 40 percent based on personal effort and results. “Our EcoAdvisors have the opportunity to increase their profits through their own sales levels, as well as with the team that they develop,” she adds.
An OnlyGreen venture is particularly suited to anyone who would like to make healthier lifestyle choices for themselves and the environment, or someone who would like to help promote these choices for others around them, but anyone can enjoy the flexibility of work hours and be compensated based on the efforts that they put into their OnlyGreen business. Additionally, OnlyGreen prides itself on maintaining an “education first,” mentality and begins by educating its affiliates so that they can educate others on the myriad of benefits from “going green.”
“We offer a complete training binder which includes a 30 page guide on the company and environmental issues, a 50-plus page manual on product knowledge as well as the policies and procedures, and an extensive resource page,” says Wiltshire. “And we have an EcoAdvisor Support and Logistics department dedicated to providing any assistance that is required.”
Despite challenges in the economy, this is one industry that is not going away. In fact, consumers are becoming more and more health conscious and are seeking ways to apply what they know into their everyday lives. OnlyGreen provides a much-needed alternative to the chemical laden products found in traditional outlets. “The business of going green is timely and is not going away,” says Dodd. “Society has quickly realized that polluting ourselves and the environment is no longer an option. Our product selection criteria evaluates a product from its ingredients to its disposal. It is this process that allows us to offer the consumer the best product choices.”
And, in keeping with its commitment to making the world a better place, OnlyGreen has developed the OnlyGreen Inspiration for Giving – taking 100 percent of the proceeds from the sale of their Soy Candle and distributing them through several charitable causes. “We donate to a variety of organizations and initiatives that are aligned with our mission: those that care about the health of people and the health of the environment,” explains Wiltshire.
No over-inflated promises, no gimmickry, no un-verifiable claims – just competitively priced products that work as well as any chemical-based products on the market, if not better. “These are simply better alternatives being offered with the education behind them to back them up,” says Wiltshire. “What sets us apart from other direct selling opportunities that may be looking at going green is that this is our only focus – with no exceptions.”
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